Travel to Great Wild China

B&B Adventure has been awarded the Green Globe certification, granted by an internationally recognized authority in sustainable travel.

After receiving the official certificate, B&B Adventure's founder, ZHIYUAN CHENG shared a post on WeChat Moments right away:

"Five years ago, we set foot in China's national parks for the first time. Five years later, we believe that tomorrow's eco-travel is today's outdoor travel. This certification is only another starting point—the road ahead leads to the next five years."

At B&B Adventure, local expertise isn’t a slogan—it’s how our journeys work. Across our trekking and eco-travel routes, we partner with long-term on-the-ground teams and trusted local specialists who know the terrain, weather, cultural context, and real-time logistics. From route scouting and risk assessment to responsible wildlife-viewing protocols and heritage interpretation, our trips are built on deep local knowledge and delivered with consistent standards—so you can travel further, safer, and more meaningfully.

Two decades in the field have taught us that great adventures are built on details you only learn by doing—again and again.

Over 20 years, B&B Adventure has refined how we design routes, select partners, train leaders, and manage risk across complex natural environments and remote regions. This experience translates into smoother logistics, stronger contingency plans, and a consistently higher standard of guiding and interpretation—so every journey feels effortless for our travelers, even when the landscapes are wild.

Quality at B&B Adventure is not an add-on—it is engineered into every step of the journey. We operate with clear, repeatable standards across route design, supplier selection, guide training, safety protocols, and on-trip execution. Before a trip goes live, we validate key sections on the ground, stress-test logistics, and define contingency plans for weather and terrain changes.

During the trip, we prioritize pacing, comfort, and interpretation—so travelers experience both the depth of a destination and the ease of a well-run operation.

B&B Adventure is a Green Globe–certified pioneer in responsible tourism in China. 
Since 2013, we’ve used travel to connect people and cultures while protecting the ecosystems we explore. As safari, trekking and adventure specialists, we maximize positive impact, minimize our footprint, and uphold safety, respect, and care for every destination.